Experiential Event Marketing
Objectives
Bring to life the strapline “beyond the obvious” with the sponsorship of the 2006 Shoreditch Urban Open. Drive awareness of the event via a sampling campaign.
What
Designed the Jameson Clubhouse. Managed teams of samplers driving golf buggies around London handing out hacky sack balls to be redeemed for Jameson & Ginger in selected outlets. Identified and scripted the Urban Open Host. Produced the Clubhouse party and prize giving ceremony.
Where
The Tabernacle, London E1 – sampling around Soho, Shoreditch, Clapham and Islington
Outcome
Over 12,000 samples distributed, high redemption, excellent consumer feedback. 2,000 attendees at the event, 64 players, successful 18th hole party.
Testimonial
“Hi Guys Just wanted to say a big thank you for your hard work leading up to yesterday and for pulling the stops on the actual event. The fact that we turned around the event in such short notice is a huge achievement. Thanks again.”
Sara Jolly, Jameson Marketing Manager