Jameson Cult Film Club

What

Jameson entered the world of Cult Film in 2008 with a series of cool movies in unusual locations helping them connect with cult film lovers in London.  We held a Hammer House of Horror film in a church in Islington, Trainspotting in a squat, Spinal Tap in a live music venue and Moon at the Royal Institution of Science. We bring the films to life and immerse the viewer in the world of cult films, guests enjoy a cocktail during the film and mingle with members of the cast at our after show parties. We’re expanding the campaign in 2010 and we’ve been asked to produce a further six events this year – exciting stuff.

Outcome

1,000 people turned up to watch American Werewolf in London – far exceeding our expectations!

Testimonial

"A brilliant event – an amazing demonstration of the power of experiential marketing."
Jameson Cult Film Club convert