trade launch event for Martell XO

Launch event ObjectivesObjectives

Produce an experience for Chivas Regal target audience that builds brand equity.

What?Brand marketing event to the drinks trade

Chivas Poker – regular poker nights for 350 invited guests from the City on the Silver Sturgeon. Sailing from Canary Wharf for a four hour cruise around London, music from hot acts like Imelda May and Natalie Williams, tasting sessions and tutorial tables for those who are new to the game. Chivas Discover Poker has become synonymous with style and has over 1,000 people registering every time

Manchester 2007Manchester 2007

The Thames 2007

OutcomeOutcome

Sales uplift in City bars is considerable since Chivas Poker started and has proven the power of experiential marketing.

TestimonialTestimonial

“Hi there, I would just like to say thank you for the wonderful night I had last night. The poker mixed with the Whisky was combination which led to a great night for me and my 3 guests. I really enjoyed the tasting too. The check in process and the over running of the event was top notch and everything was well organised and seemed to run smoothly. Once again many thanks on behalf of myself and guests.”
Happy guest, Seccombe, Horwath Corporate Finance