Car Marketing at music festival for Audi
experiential campaign objectives
We worked with Arvato Loyalty to create an experiential campaign for the new the Audi Q7 at UK festivals to drive awareness and sales. VIP Q7 Series test drives at music festivals and outdoor events, watch the showreel.
VIP test drives at music festival
Created four major UK events in target locations giving audiences the opportunity to test drive the Q7 at events. Miss Jones & Co put together a team of drivers to collect VIPs from their homes and drive them to the Festival – and drive them home again. Festival goers also got the opportunity to test drive the vehicles on site. All festival production management and logistics were handled by Miss Jones and Co.
Cornbury
Audi sponsored the Cornbury Music Festival in Oxfordshire and
set up a “Secret Stage” in the middle of the Wychwood Forest about
a mile off-road from the festival site. When they arrived at the Secret Stage,
we treated them to acoustic artists from Kate Walsh and Dan Reeder to the
Felice Brothers. A Bedouin tent as the backdrop, surrounded by the sunny Cotswold
countryside and then we drove them back again. It went down a storm - and
it didn’t rain.
Also ventured to Woburn Abbey for Woburn Live, The Falmouth Regatta and Pendennis Castle and Chester Races.
Happy customers from our VIP event
“It was an excellent choice, primarily for the model but
also for the brand. I’m a Marketing Director and I would have been proud
of that decision.”
(Cornbury VIP)