A Piece of Havana

Public marketing event for Havana Club

Objectives

Create a wholly owned experiential concept bringing Cuba to the Havana Club target audience in key cities throughout the UK.

What

Event Producer.  Designed “A Piece of Havana”.  Managed Cuban bands on site.  All event management.  Member of all agency team. Take a look and see a video of an event we produced.

Where

Glasgow, London and Brighton 2006, Leeds 2007 and Edinburgh 2008.

Outcome

Significant increase in sales of Havana Club in target cities, spontaneous awareness increased by 15% with target audience, over 4,500 people experienced a Piece of Havana over the first three events.

Testimonial

“Just a quick note from me to say well done to all of you for pulling together a seminal piece of marketing activity. To see punters thoroughly getting into the brand through the environment demonstrates the power and attraction of a true consumer experience...”
Illy Jaffar, Head of Experiential Marketing, Pernod Ricard UK